Coca-Cola South Africa is giving rugby supporters an extraordinary opportunity to experience match day inside the Springbok camp through its returning fan campaign this season.
The Coca-Cola Fan Can Be a Bok campaign returns for the 2026 rugby season, offering winning supporters access to a world usually reserved for national team players.
Winners will receive a call-up message from Springbok coach Rassie Erasmus before joining the team environment for a full match-day experience.
Built on Coca-Cola South Africa’s long-standing partnership with the South African Rugby Union, the campaign celebrates the supporters whose passion, rituals, pride and belief have become part of the Springbok story.
The experience begins with a voice note from Erasmus officially “calling up” the winning fan to join the squad. From there, the winner and a partner are immersed in the Springbok match-day journey.
They will stay at the team hotel, attend the Captain’s Run and team photo moment, walk through the players’ tunnel and stand pitch-side during the national anthem.
Winning fans will also watch the match alongside Springbok squad members who are not playing on the day, offering supporters a perspective on international rugby rarely available outside the national team environment.
One fan per home Test match will win the experience and be able to bring a partner.
Among the first supporters to experience the campaign is Ntokozo Mchunu, a young actor from Dlamini in Soweto.
“I knew when I got selected for Season 3 of Shaka Ilembe, I was on a winning streak, but I never could have imagined this experience could ever be mine,” said Mchunu.
For Mchunu, walking through the tunnel and onto the field was one of the defining moments of the experience.
“Stepping out onto the field from the tunnel we only get to see on TV was unforgettable, and to sing the National Anthem on the field with thousands and thousands of others in the stadium, wow… wow,” he said.
The campaign will extend beyond South Africa, with one of the winners travelling to France later this year to watch the Springboks in action on tour.
The 2026 campaign also sees the return of the limited-edition Coca-Cola Fan Can collection, redesigned to celebrate both the players and supporters shaping the modern Springbok story.
This year’s collection features 20 Springbok players, comprising 15 men’s national team players and, for the first time, five Springbok Women players.
The inclusion of the women’s national team players recognises the growing profile and contribution of women’s rugby in South Africa.
Each collectible can features a player’s face and name, together with the date and location of their first Springbok call-up, transforming the collection into a record of where each player’s national journey began.
Featured players include Siya Kolisi, Eben Etzebeth, Babalwa Latsha, Sinazo Mcatshulwa and Lindelwa Gwala, among others.
A special-edition Rassie Erasmus can is also expected to be released in August, recognising the Springbok coach’s role in South African rugby.
For dedicated collectors, the campaign includes an unusual reward. The first 20 fans to collect the complete set of Springbok cans will receive their own personalised Coca-Cola can featuring their face and name.
The campaign places supporters at the centre of the experience, recognising the people who wear the colours, fill stadiums, sing the national anthem and carry the identity of South African rugby beyond the field.
Through the combination of match-day access, international travel and personalised collectibles, the campaign is turning rugby support into an opportunity for ordinary fans to experience the Springbok journey from inside the team environment.
