Black-owned commercial poultry businesses will be recognised at a key Poultry Masterplan Executive Oversight Committee (EOC) meeting, marking continued progress in transforming South Africa’s poultry sector.
The meeting, led by Deputy Minister of Trade, Industry and Competition, Mr Zuko Godlimpi, and Deputy Minister of Agriculture, Ms Nokuzola Capa, will take place at the Phetogo Grootspruit Broiler Farm in Bronkhorstspruit on 30 April 2026.
The gathering will highlight the achievements of black-owned enterprises across the poultry value chain, including contract growers, feed mills, hatcheries, abattoirs and processors. Their progress reflects the broader impact of the Poultry Masterplan in building viable, competitive businesses and expanding participation in the sector.
The event will also recognise the role of enabling partners such as poultry offtakers, development finance institutions and industry associations, whose support has been critical in scaling these businesses. The increasing use of the Proudly SA logo on retail packaging further reinforces a growing commitment to local procurement through the Buy Local poultry campaign.
Beyond recognition, the EOC meeting will consider and adopt the Poultry Masterplan Phase 2 Framework Agreement. This next phase aims to strengthen implementation partnerships and position the industry for export-driven growth, building on the gains achieved during Phase 1.
The first phase focused on addressing high feed costs, reducing export barriers and increasing local consumption to limit imports. Phase 2 will expand this approach by targeting exports of cooked poultry products, strengthening trade measures, enhancing biosecurity and driving transformation across the full value chain.
The plan also places a strong emphasis on food security and affordability, particularly for lower-income households, while continuing to support contract farmers, processors and small businesses. Job creation, job-loss mitigation and inclusive growth remain central priorities.
The poultry industry continues to play a significant role in South Africa’s agricultural economy. In 2024, it contributed nearly R87.95 billion in gross value of production, accounting for 19.1% of total agricultural output and 44.4% of animal products value. Between 2019 and 2025, poultry exports recorded steady growth of 9%, reflecting increasing competitiveness in global markets.
As the sector moves into its next phase, the focus remains clear — strengthening local capacity, expanding market access and ensuring that growth translates into meaningful economic participation across the industry.
