Wednesday, November 25, 2020

Category : Public Relations

Public Relations

Pernod Ricard South Africa is ‘gifting different’ this festive season with the #SisonkeMzansi campaign

Viwe Tyolwana
The COVID-19 pandemic has fundamentally changed the world  as we know it  with people living,  thinking  and buying differently. One thing is for sure – the  2020 festive season will also be different – putting  a more  considered slant on giving.    Nearly one third of small businesses closed during lockdown, with 3 million jobs lost and 40%  of employed South Africans losing their main source of income, according to NIDS-CRAM,  the National Income Dynamics  Study – Coronavirus Rapid Mobile Survey. Against this  backdrop of need , consumers have  shifted to