China’s emerging automotive powerhouses, OMODA and JAECOO, are using their 2025 International User Summit to redefine how global car brands engage with customers — by transforming users from buyers into co-creators of next-generation vehicles.
The summit, themed “Co-Create, Co-Define,” marks a decisive step in the evolution of the brands’ global strategy. Rather than serving as a traditional corporate showcase, the event is designed as a collaborative lab for innovation, user experience, and technological integration.
The summit will focus on three key platforms — Next Show, Next Drive, and Next Cool — merging new product launches, driving simulations, and interactive experiences. The goal is to break down barriers between brand and consumer, creating a participatory ecosystem in which users shape not only vehicle features but also brand identity.
Industry analysts view the initiative as part of a wider shift in China’s automotive sector — from manufacturing dominance to innovation leadership. By positioning users as active contributors to design and performance development, OMODA and JAECOO are responding to a global trend where consumers expect to influence technology evolution directly.
At the centre of this user-driven model is the Next Drive segment, which includes the OMODA C7 Intelligent Co-Creation Camp. Here, participants will test advanced driver-assistance systems such as remote and automated parking in real-world conditions. The Hybrid Co-Creation Camp will extend the experience to the OMODA C5 and JAECOO J5 HEV, giving drivers a chance to explore hybrid performance and electric mobility under different driving environments.
Beyond testing, users will be invited to contribute feedback directly into product refinement cycles, highlighting a growing trend toward open innovation in the global auto industry. “A vehicle is no longer just transport,” said one brand representative during pre-summit briefings. “It’s an emotional and technological extension of its owner — one that must evolve with them.”
The summit underscores OMODA & JAECOO’s broader expansion ambitions. With over 630,000 vehicles sold globally and a presence in 44 international markets, the brands have established a growing foothold across Europe, the Middle East, and Southeast Asia. Their hybrid SUV, the JAECOO J7 SHS, has emerged as a market leader in key territories, including the UK, Spain, Italy, and Malaysia — signalling the competitiveness of Chinese engineering on a global stage.
The event also doubles as a case study in user-centric transformation. Beyond vehicle design, OMODA and JAECOO are investing in service and connectivity — expanding dealership networks, improving localisation, and building long-term emotional ties with customers through digital engagement platforms.
Experts say this approach could influence how future automotive ecosystems are structured — where co-creation and data-sharing form the backbone of technological progress. As mobility becomes increasingly intelligent, connected, and sustainable, the summit positions OMODA and JAECOO not just as automakers, but as architects of a new era of global automotive collaboration.
For OMODA & JAECOO, the message is clear: innovation doesn’t end in the factory — it begins with the driver.
