The spread of the coronavirus has had a devastating effect on South Africa’s vulnerable population. From job losses and food shortages to household breadwinners being unable to work due to illness and lack of access to healthcare, it is our disadvantaged communities who are paying the biggest price in the face of this pandemic.
In the face of such harsh socio-economic conditions, it cannot be left to government alone to ensure that communities have sufficient goods and groceries to survive – it is up to companies to take a community-based response to empower and protect areas most affected. Inspired by the spirit of ubuntu, it is for this reason that Crossmoor Transport has partnered with the Author of Salvation Ministry in Johannesburg to support communities in Soweto, Tembisa and Turrfontein with food hampers.
To date, Crossmoor has supported over 1,500 families with food hampers of essential goods and groceries in Johannesburg, along with several initiatives in Durban and Cape Town.
According to Dr. Ernest William Nelson, Senior Pastor at the Author of Salvation Ministry, strength and solidarity in communities is spurred on by companies committed to making a difference. “When entering these communities to distribute these food hampers and listening to each family’s stories, the devastating effects of this virus becomes apparent. Some families we have served had not had food for days. Our ability to overcome the impact of this virus as a nation is made possible through the time and compassion of companies like Crossmoor, and we pray that other businesses do the same to keep our vulnerable communities sustained.”
