Medihelp Medical Scheme is investing in youth development by equipping bursary recipients with essential sports gear, strengthening confidence, opportunity and long-term wellbeing through meaningful support initiatives.
On 30 January 2026, Medihelp provided bursary recipients from the South African Hall of Fame’s Legacy Project with fully equipped sports kits, ensuring young boys from under-resourced backgrounds can participate confidently in school and competitive sport.
The Legacy Project is a comprehensive bursary programme that identifies exceptionally talented young people facing financial barriers and provides structured support to help them realise their potential. By removing practical obstacles and providing mentorship and opportunity, the programme helps young participants build pathways toward future success.
Each recipient received a duffle bag containing a Medihelp cap, sports towel, swim towel, water bottle, wet and dry bag, and sport-specific shoes — practical tools that enable consistent participation in sport, while reinforcing dignity, belonging and pride.
Medihelp’s involvement with the South African Hall of Fame began in 2025 through participation in The CEO Cycle Challenge, including sponsoring the event’s first all-women’s team. That partnership has since evolved into direct youth support through the Legacy Project.
“Medihelp is deeply inspired by the values the South African Hall of Fame lives by,” said Lien Potgieter, Head of Marketing. “We choose our partners carefully and with intention, and this partnership reflects our belief that health includes community, purpose, and showing up for one another.”
The handover, hosted at Pretoria Boys High School, was designed not only to provide equipment, but to reinforce encouragement and belief in each learner’s future. Access to proper equipment can be the difference between exclusion and participation, particularly for learners whose families face financial constraints.
“We believe in investing in our youth,” Potgieter said. “This is our way of supporting their journey, making sure they’re equipped and ready for the year ahead, so they can continue putting their talents into action.”
She added: “We wanted them to know they’re not alone, there are people and organisations rooting for them every step of the way.”
Beyond sport, initiatives like the Legacy Project contribute to broader social impact outcomes, including improved educational engagement, personal development and long-term social mobility. By combining financial assistance, mentorship and practical support, programmes like these help young people overcome structural barriers that often limit opportunity.
For Medihelp, the initiative reflects a wider commitment to supporting wellbeing beyond healthcare, contributing to stronger communities by investing in the next generation’s potential and future success.
