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Expat Explore Turns 20: SA-Born Travel Brand Returns Home

One of the world’s fastest-growing group tour companies, Expat Explore, is celebrating its 20th anniversary with a major homecoming campaign in South Africa. Founded by two South Africans in London in 2005, the company has grown into a global travel leader—now operating over 150 tours across six continents and serving more than 100,000 travellers a year.

The company, established by Carl Cronje and Jakes Maritz, was born from a simple dream: to make travel accessible, affordable, and unforgettable. What began in a small London flat has evolved into a business with a reported turnover of £45 million as of November 2024.

“Returning to Africa isn’t just symbolic – it’s personal,” says Maritz, now COO of parent company TourAxis. “We’re coming home to celebrate our roots and share the magic of Africa with the world.”

20-Year Anniversary Sale Invites South Africans to Explore

To mark the milestone, Expat Explore has launched a limited-time anniversary sale for South African travellers, with special offers available until 31 May 2025.

Highlights include the South Africa Escape – a 13-day adventure through Cape Town, the Garden Route, and Kruger National Park. It’s one of the company’s most popular tours globally and showcases the very best of its homeland.

International deals include:

  • Europe Highlights Tour – 7 countries in 10 days, including Amsterdam, Munich, and Rome – Save up to R4,000

  • Highlights of Turkey – From Gallipoli to Cappadocia – Save up to R7,000

  • Taste of Southern Italy & Sicily – From Pompeii to the Amalfi Coast – Save up to R4,400

  • Argentina, Atacama & Chile Delights – Includes wine regions and the Atacama Desert – Save up to R5,500

  • Egypt Nile Jewel 5-Star Cruise – Experience Egypt in luxury – Save up to R7,600

Travel That’s Safe, Social, and Stress-Free

With its focus on curated itineraries, local guides, and flexible booking, Expat Explore has become a go-to for solo travellers, families, couples, and groups. Every trip is designed for ease, value, and connection.

“Our tours take the stress and guesswork out of travel,” says Cronje, CEO of Expat Explore. “We’ve built something that works for real people – no matter your age, budget or background. It’s about seeing the world safely, joyfully, and together.”

From Paris Dreams to Global Reach

What started with one coach tour to Paris has become a company that champions inclusivity and accessibility in travel. Today, Expat Explore is one of the most trusted names in guided group tours, and its South African founders are still dreaming bigger.

As it celebrates 20 years, Expat Explore is inviting the world to experience Africa—and South Africans to rediscover the world.

For more, visit: www.expatexplore.com

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