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Brendan Jacobs, Head of Agribusiness at Standard Bank South Africa
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Farmers Turn Innovation Into Resilience

South Africa’s agricultural sector is shifting toward long-term resilience, with farmers increasingly using innovation and data-driven decisions to improve profitability and sustainability.

Ahead of NAMPO Harvest Day 2026 in Bothaville, the focus on “Resilience Through Innovation” reflects a broader shift across agriculture. Farmers are moving beyond short-term survival strategies toward building businesses that can remain competitive over time.

Rising input and logistics costs continue to place pressure on the sector. However, the response is increasingly centred on planning, efficiency and stronger financial discipline rather than reactive measures.

Industry leaders say resilience in agriculture has evolved. It is no longer defined only by the ability to withstand difficult seasons, but by how effectively farmers use innovation and information to manage risk and improve decision-making.

Across the value chain, innovation is being applied where it delivers measurable results. This includes improving operational efficiency, strengthening financial planning and expanding access to markets.

Profitability is increasingly seen as a key indicator of resilience. When innovation is supported by sound financial management, it allows farming businesses to adapt to changing conditions while positioning for long-term growth.

NAMPO Harvest Day 2026, taking place in Bothaville in the Free State from 12 to 15 May, is expected to highlight how the sector is transforming resilience into a strategy for competitiveness and sustainability.

The event will bring together farmers, agribusiness leaders and stakeholders from across the continent to engage on practical solutions that support commercially resilient agricultural systems.

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