Volkswagen South Africa has been recognised for its standout creativity and marketing impact, securing six major industry awards across two of the country’s most prestigious advertising platforms — the 2025 Loeries Awards in Cape Town and the 2025 Effie Awards in Johannesburg.
At the Loeries Awards, which honour creative excellence across Africa and the Middle East, Volkswagen took home:
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Gold – New Launch Campaign: Forever Golf
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Gold – Service Design: VW Night School
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Silver – Branded Content Film Series: Forever Golf
At the Effie Awards, which celebrate measurable marketing effectiveness, Volkswagen’s campaigns continued to shine, earning:
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Gold – Social Good: VW Night School
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Silver – Automotive Vehicle Category: #ShouldGotaVivo
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Bronze – Marketing Disruption Category: #ShouldGotaVivo
These accolades highlight Volkswagen’s ability to merge creativity with purpose-driven storytelling. Each campaign not only resonated with audiences but also reflected the brand’s commitment to innovation and social relevance.
Developed in partnership with Ogilvy South Africa, the award-winning projects — Forever Golf, VW Night School, and #ShouldGotaVivo — showcase how meaningful narratives and strategic creativity can deliver both emotional connection and real-world impact.
“These wins are a testament to the power of creative partnerships and what’s possible when we challenge conventions,” said Bridget Harpur, Head of Marketing for Volkswagen Passenger Cars. “We set out to tell stories that connect emotionally while staying true to Volkswagen’s spirit of innovation. To have that work recognised at this level is incredibly rewarding.”
Through campaigns that celebrate innovation, social good, and storytelling excellence, Volkswagen continues to drive forward not only its brand legacy but also the broader creative landscape of South Africa’s marketing industry.
