South Africa and the world face a uniquely challenging time with the fight against the COVID-19 pandemic. And on this Freedom Day South Africans are experiencing a national lockdown, limiting movement as we know it. South Africa’s No.1 antiperspirant brand, Shield is taking this time to redefine movement and encourage South Africans to #MoveMoreAtHome.
The mind and body are intimately connected, making movement a powerful tool to maintain physical and mental wellbeing.
To motivate people to #MoveMoreAtHome, Shield is enlisting the help of local fitness experts who will offer inspiration and guidance on creative new ways to move. From dancers to personal trainers, Shield will support those who share the brand’s commitment to inspire movement in everyone. These fitness experts include Juanita Khumalo (@juakhumalo), Mapule Ndhlovu (@queenfitnass), Mika Stefano (@mikastefano), Ryle de Morny (@natureboy_ct) and Takkies Dinwiddy (@Takkies7), to name a few.
“Heeding to the President’s call for us to unite and support one another, we have joint efforts with our global and local partners to create the #MoveMoreAtHome campaign where we share fitness content which is fun and engaging. With the understanding that people are consuming more online content during this time, this campaign will live only online and be as accessible as possible. And on this unique and important Freedom Day, we want to remind you that you are still free to move. Let us show you how,” says Sphelele Mjadu, Senior PR Manager for Unilever Africa.
For some, the #MoveMoreAtHome campaign will be a chance to build positive habits for the long term. For others, it could be trying something new for the first time. Together, we will continue uniting people through movement and celebrating the ways people keep moving.
For more information about the #MoveMoreAtHome campaign visit http://www.shield.co.za/ and follow Shield on Instagram (@Shieldza), Facebook (@ShieldZA) and Twitter (@Shield_ZA).
