Knorr, Unilever’s largest food brand, has teamed up with McCain Foods, the country’s largest manufacturer of frozen potatoes and vegetables /in South Africa to help the world move towards a better food future by encouraging the population to adapt to better eating habits that are good for them and the future of the planet.
They have launched, easy-to-prepare ingredients to make family mealtimes more nutritious, tasty and fun, through the NEW Knorr Meals Made Easy with McCain veggies. Their inspiring ingredient combos and versatile products give you so much choice and show you how easy it is to incorporate more veggies into your recipes so you can put healthy, affordable food back into your bodies. The future of food and well-balanced diets is in our hands – Knorr and McCain want to inspire more people to make small changes towards eating healthier with nutritious meals that enrich both the planet and people.
“As a food brand, Knorr celebrates tasty foods that have a positive change for our future, and we understand the vital role food play in lifestyle, economic growth, and the protection of our planet. Through our various products and initiatives, we seek to ensure that consumers are within reach of tasty and nutritional products, serving as an enabler for choosing real feel-good food” Says Noni Makhanya, Brand Manager for Meal at Knorr Masterbrand South Africa.
Catharina Bester, Marketing Manager from McCain Foods, adds “It’s our mission to help grow thriving families, not only through the convenience and nutrition of the planet friendly, locally-grown food that we supply, but through the provision of accessible mealtime inspiration. We hope that our partnership with Knorr Meals Made Easy will help give consumers an extra boost of inspiration, make meal planning a little easier, and bring exciting yet nutritious meals into the kitchen and onto the dinner table”.
Both globally recognised food brands, are driving a movement of awareness on the impact of food on people and planet whilst providing simple solutions that make eating simpler and irresistible. “Food businesses have a huge responsibility to educate the masses about eating better for a balanced plate” concludes Noni Makhanya, Brand Manager for Meal Solutions at Knorr Masterbrand South Africa.
Earlier this year, Knorr released their study on Understanding the eating habits of the South African population. The report highlighted that as a nation, South Africa is still far from adapting to better eating habits, as the current composition of the plate is only 14% vegetables, and the ideal plate should comprise of 33% vegetables. Knorr and McCain believe that we can achieve this by making small and easy changes into our day to day eating habits as these will have a bigger and positive impact on the future of our people and planet.
