Assupol Life is proud to launch a new radio drama series, aimed at increasing financial literacy among South Africans through a different perspective on how to tackle the many barriers to financial wellness. Titled Through Thick and Thin, the radio series begins from the 1st of March 2022 and will be flighted across various national and community radio stations.
In taking a bold position on financial education, Assupol strives to reiterate its commitment to improving financial literacy in the country–a commitment that is not driven by sales or profit.
Speaking on behalf of Assupol, Velmah Nzembela; Group Head of Corporate Affairs said, “The past 18 months have emphasised the importance of saving for rainy days. Between your first job and retirement, there are different life stages and unexpectant circumstances that demand additional funds. We believe that this campaign speaks to every South African who has good intentions to manage their finances but is desperately seeking practical knowledge on how to actually do so. We are proud to serve South Africans with the knowledge required to improve their financial wellness and we hope the nation will enjoy this fresh spin on a somewhat daunting subject.”
Financial lessons from a young couple’s perspective
In the series, listeners will be introduced to newlyweds Thami and Rapelang, who in the early days of married life, quickly realise the need to re-look their financial situation and the urgency to be more deliberate in their efforts to save for the life and family they want to build.
“As Africans, it is normal for us to provide financial support for our immediate and extended families on limited disposable income–this poses a very real challenge to any efforts to save for a better tomorrow. We want to inspire people to start where they are, by using small and easy savings hacks available to them. In addition to the radio series, we have also developed a booklet, website and WhatsApp bot with educational information and tips to take the complexities out of saving,” concluded Nzembela.
The series will cover topics around savings, budgeting, retirement, investments and how to manage debt, and will be flighted on uKhozi FM, uMhlobo Wenene FM, Lesedi FM, Motsweding FM, Metro FM, Radio Zibonele, Jozi FM, Makhado FM, Mahikeng FM and UCR FM.
Listeners can download the series from this website https://www.assupol.co.za/consumer-education/foreword or find more information on WhatsApp number: 0726060173
