Volkswagen partners with Lucas Radebe to drive youth empowerment

Volkswagen has partnered with the former South African national soccer captain, Lucas Radebe to drive social change and empower the youth of South Africa.

Lucas Radebe, a renowned public figure and national soccer legend, joins Volkswagen as a brand ambassador of the VW Train 4 Life programme. The programme aims to empower young girls through football and life skills education. As part of his ambassadorial responsibilities, Radebe will mentor this generation of young female leaders, reinforcing Volkswagen’s commitment to cultivating talent and fostering personal growth.

“I am incredibly honoured to be part of the Volkswagen family and to support the brand’s youth empowerment initiatives,” said Radebe. “I am passionate about youth empowerment. Through the VW Train 4 Life and other brand’s youth empowerment initiatives, we are shaping strong, confident future athletes who can make a real impact in their respective communities.”

Volkswagen’s Head of Marketing, Bridget Harpur, said: “We are delighted to welcome Lucas Radebe into the Volkswagen family as our brand ambassador. His values of leadership, resilience, empowerment and service align perfectly with Volkswagen’s mission to ‘Move People Forward’ and our goal of supporting our communities ‘Beyond the Drive’.”

Radebe has taken delivery of a Volkswagen Tiguan, to symbolise the start of a journey that promises to drive change and inspire greatness.

“Through its partnership with Lucas Radebe, Volkswagen reaffirms its commitment to South Africa’s youth empowerment, and creating opportunities with meaningful impact,” added Harpur.