Mars Petcare launches Buy One, Feed One campaign to help ease feeding challenges for abandoned pets
A number of animal rescue organisations across South Africa have seen an influx of surrendered pets as a result of the Covid-19 pandemic. In an effort to alleviate the pressure that this has placed on shelters, Mars Petcare has launched the Buy One, Feed One campaign. For every PEDIGREE® or WHISKAS® product purchased, a meal will be donated to a furry friend in need.
The pandemic has placed a serious financial burden on South Africans, resulting in many needing to surrender their pets. The Animal Welfare Society of South Africa (AWSSA) reported a 100% increase in the rate of surrendered cats and kittens between October and November 2021, while the rate of surrendered dogs and puppies increased by 23% in October, with a further spike of 55% in November 2021.
The MARS Petcare Buy One, Feed One campaign will take place in April and May, and run across all product ranges at leading supermarkets and retailers countrywide. Mars Petcare would like to encourage all pet parents to support by purchasing PEDIGREE® or WHISKAS® products to feed not only their fur babies but also a friend in need. Where possible, Mars Petcare also asks South Africans who are able, to consider adopting a pet to help the overburdened sanctuaries that they will be supporting through the Buy One, Feed One campaign. These include the Woodrock Animal Rescue, Soweto Animals Rescue and Advisory Centre and Domestic Animal Rescue Group (DARG).
“We have seen the number of abandoned pets increase over the last two years and understanding the additional layer of stress that this has placed on the sanctuaries, we would like to play our part in supporting them through our Buy One,
