By Katie Mohamed – Brandfusion.
South Africans are currently living in unprecedented times as the corona virus pandemic deepens and more regulations are put in place, the impact on our lives can be troubling and confusing. Already there are challenges with communities and economies everywhere affected by the growing COVID-19 pandemic.
In the spirit of Ubuntu Brand South Africa has been encouraging South Africans to contribute to positive change, become involved and start doing, because we are a nation that cares deeply for one another and the environment we live in.
The influencer campaign that included broadcasters, activists, celebrities, sports and entrepreneurs, is an effort to be the voices of change and inspire and give hope to citizens of the country. We are a resilient and courageous nation and are stronger together.
As Brand South Africa we have been at the forefront of driving the message that Covid-19 requires all of us to Play Our Part to manage the spread of the virus. South Africans continue to respond positively to the call.
We salute you.
Play Your Part is a nationwide movement created to inspire, empower and celebrate active citizenship in South Africa. Its objective is to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing – because a nation of people who care deeply for one another and the environment in which they live is good for everyone.
The campaign is driven by Brand South Africa. Play Your Part is aimed at all South Africans – from corporates to individuals, NGOs to government, churches to schools, young to not so young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.
For more information on how you can ![]()
play your part click here #GetInvolved
#PlayYourPart
