Clover Mama Afrika had the best CSI strategy for 2017 according to Trialogue

Launched in October 2004, Clover’s CSI programme provides training in skills such as cooking, baking, sewing, welding and food gardening. The ‘mamas’ pass these skills on to others in their communities, and also receive the necessary equipment and infrastructure to create local industry centres, based on their honed skills.Some 43 mamas have been appointed since the programme’s inception and 2004 individuals have been trained collectively. By March last year there were 140 income-generating self-help projects and 182 centres including sewing centres (23), bread baking (22) cooking and baking (21) and food gardens (16).

“For CSI to be strategic, it must have a positive developmental impact that is aligned with and contributes to the priorities of the business, beyond reputational impact,” said Trialogue MD Nick Rockey. “This award, which we launched in 2014, recognises projects that exemplify best practice.”

Professor Elain Vlok, Clover manager: corporate services and the Clover Mama Afrika project, said: “We are delighted to accept this award on behalf of the many hard-working mamas who are making a real difference in their communities, as well as our committed partners who have helped make this project such as success.

“This initiative has fostered a spirit of caring and protection of vulnerable groups, and helped develop and transfer income-generating skills in low-income communities across South Africa.”