Jetour has marked the third year of its vehicle sponsorship of the DHL Stormers with a special celebration at the launch of the new Jetour T-Series in Cape Town. The event brought together the rugby franchise and the fast-growing automotive brand to highlight a partnership built on shared values of performance, ambition and community engagement.
The evening featured a symbolic exchange on stage, where Stormers players and management presented Jetour with a signed team jersey. Jetour, in turn, handed over a scale model of the new T-Series, underscoring the brands’ mutual commitment to the journey ahead.
According to Jetour South Africa Vice President Nic Campbell, the partnership resonates strongly with the brand’s growth in the country. He said the Stormers’ culture of unity and determination mirrors Jetour’s own approach to innovation and customer connection.
The announcement comes at a positive time for the Stormers, who continue to produce strong performances in the United Rugby Championship and maintain one of the league’s most loyal fan bases. The franchise’s emphasis on teamwork and resilience aligns closely with the qualities Jetour promotes through its expanding range of vehicles.
Since entering the South African market in September 2024, Jetour has made rapid progress, growing its dealer network and introducing models aimed at adventure-driven motorists. The current line-up includes the Jetour Dashing, the seven-seater X70 Plus, and the newly launched Jetour T-Series, reflecting the brand’s global focus on blending design, technology and accessible value.
As part of the three-year partnership, fans can expect a series of joint activations and matchday experiences. One of the highlights will take place on 20 December 2025, when the Stormers play the Emirates Lions at DHL Stadium. Jetour Owners Club members will be hosted in an exclusive suite offering premium seating, hospitality and player interactions.
Jetour has indicated that each home game will present opportunities for its customers to connect with the brand while supporting the Stormers, complemented by community and family-focused events throughout the year.
With Jetour gaining momentum in the local market and the Stormers maintaining their competitive edge, the partnership continues to strengthen the link between sport, lifestyle and brand experience for South African fans and drivers alike.
