Hyundai Automotive South Africa, in partnership with Coca-Cola, is playing a central role in enabling South Africans to experience one of the most iconic symbols in global sport ahead of FIFA World Cup 26.
As the FIFA World Cup™ Original Trophy arrives on local soil, the moment represents far more than a sporting showcase. It is a reminder of football’s unmatched ability to unite communities, bridge divides and create shared national experiences across generations and social backgrounds.
Hyundai Automotive South Africa has partnered with Coca-Cola to support the FIFA World Cup Trophy Tour as it moves through Johannesburg and on to Cape Town, giving supporters a rare opportunity to see football’s most coveted prize up close.
For many fans, this is a once-in-a-lifetime experience. Beyond the excitement of the game, the trophy’s presence speaks to identity, pride and collective memory — values that resonate deeply in a country where football has long been a powerful social connector.
Hyundai Automotive South Africa says its involvement is grounded in the belief that mobility enables access. By providing a trusted fleet of vehicles for the tour, the company is helping bring a global moment into local communities, making participation possible rather than exclusive.
“For fans of all ages, seeing the World Cup Trophy on home soil is about more than sport,” said CEO Stanley Anderson. “It is about connection, history and the shared joy that football brings to communities.”
The company has deployed Hyundai SANTA FEs, H100s and STARIAs to ensure the safe and seamless transportation of the trophy between locations, with the award-winning Hyundai SANTA FE Hybrid leading the convoy — reflecting a growing focus on sustainability alongside performance.
Globally, the FIFA World Cup™ Original Trophy is the ultimate symbol of football excellence. Its visit to South Africa places the country among a select group of destinations on the road to FIFA World Cup 26, set to be the largest tournament in the competition’s history.
