For the 13th year, childhood cancer NGO Cupcakes of Hope (CoH) is preparing to host its flagship event, National Cupcake Day (NCD), set for 27 September 2025. This year’s fundraiser will take place at 79 malls across South Africa, inviting the public to enjoy home-baked cupcakes in exchange for a small donation of R10–R20. Every cupcake sold helps CoH provide vital support to children and families affected by cancer.
Last year’s NCD raised more than R2 million, thanks to the efforts of almost 2,000 volunteer bakers – affectionately called Cupcake Angels – who pledged over 114,000 cupcakes. “Our Cupcake Angels are the backbone of our organisation,” says CoH founder, Sandy Cipriano. “They dedicate their time, energy, and resources to create incredible cupcakes that inspire generosity and bring hope to families in need.”
CoH’s patron, Dr. Natashé Daniels, diagnosed with cancer at the age of 15, continues to use her platform to inspire others: “I want to encourage everyone to be the miracle in somebody else’s life. Small acts, like baking or buying cupcakes, can make a huge difference to a child battling cancer.”
For Project Manager Elri Mienie, who joined CoH after surviving breast cancer in 2012, leading NCD is deeply personal: “Despite the cost-of-living challenges in 2024, South Africans gave so generously. Their kindness was humbling, and we are so grateful for the continued support in 2025.”
The impact of CoH goes far beyond cupcakes. In 2024 alone, the organisation:
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Fulfilled 2,568 financial support requests
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Delivered 3,022 activity care bags to 21 paediatric oncology wards
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Celebrated 111 patient birthdays
Cipriano adds: “To every parent who has a healthy child, please support the mall nearest to you. Each cupcake sold helps us extend our reach to more children fighting cancer.”
Registration is now open for those who would like to join National Cupcake Day 4 Children with Cancer as bakers or volunteers.
