H&Mâs launches the âBeyond the Rainbowâ campaign in support of the LGBTQIA+ community and Pride. With the interactive campaign H&M continues to stand by the LGBTQIA+ community, telling individual stories from the other side of the rainbow and encouraging people to share their own personal stories through our newly developed web app.
Customers and fans can access the stories in the campaign by scanning any rainbow flag, add Instagram filters and share their own Pride stories in social media, through the web app.The campaign features, among others, American actress and singer Mj Rodriguez (Michaela Jae Rodriguez), Mexican influencer HĂ©ctor Trejo, Danish actor, model and DJ Sus Wilkins and Chella Man, American artist, actor and activist.
âItâs not to wave around to show like âWeâre hereâ, itâs âLook what we fought forâ. Weâre the ones who created our own liberation. The Pride flag is beautiful, but Iâm not sure a lot of people understand how beautiful, Iâm not just talking about the colours, itâs whatâs beyond themâ
Mj Rodriguez (Michaela Jae Rodriguez), American actress and singxer, and one of the many Pride heroes in the global campaign.The campaign aims to inspire individuals to share their own stories and support the core values of diversity, equality and transparency which are the heart of Pride.
âI am very proud of the way this campaign brings together the LGBTQIA+ community and tells all these different but so important stories of pride. It connects directly to our core values and encapsulates our social vision to enable everyone at H&M and beyond to live the life they want, express who they are and to be the best of themselvesâ Pascal Brun, Global Sustainability Manager, H&M.
The stories told are of love and hate, of growing up and coming out, of finding true love wherever and whoever you are and celebrating everyoneâs right to be themselves. It features people from different continents, age, gender and sexual orientation.
âDo treat Pride as a party, but also remember how you got that right to party, because it didnât come from nowhereâ.Ashley Wright in one of the campaign movies.In connection to the campaign a donation of 100,000 USD will be made to United Nations Free & Equal Campaign, which champions equal rights and fair treatment of the worldwide LGBTQIA+ community.
