The 1st of December is celebrated globally as World Aids Day and #GivingTuesdaySA. In support of the campaign and to assist charities, GivenGain will be offering a free fundraising pack to assist charities.
The organization has put together a range of fundraising resources to help charities all over the country and beyond gain support for their work. The resources include online guides and toolkits which cover everything from compelling case studies and fundraising ideas to the best ways to garner support from large corporates.
The pack is available for free and offers essential advice for charities, companies, clubs and individuals planning their #GivingTuesdaySA campaigns, but can also be used to assist fundraising initiatives the whole year-round.
âEvery year this global day of giving attracts support from some of the biggest brands, organisations and celebrities to spread the âlive here, give hereâ message across their social networks,â said Jannie Smith, Regional Manager in Sub-Saharan Africa and Global Head of Support for GivenGain.
She noted that in 2019, donors raised an estimated $511m globally in online donations alone and through GivenGainâs international fundraising platform, charities received 300% more in donations on Giving Tuesday than the average day during 2019.
The Endangered Wildlife Trust was one of the local charities in South Africa that decided to hold a 24-hour fundraising sprint for Giving Tuesday. The sprint raised R24,000 in just the one day.
Thembalitsha USA ran a Giving Tuesday campaign to support its vital work in providing health, education and training services to those who need it most in South Africa. The charity set a simple but clear goal, to beat the previous yearâs fundraising by more than 50%. This target was quickly surpassed after raising over $5,000 through a donation matching pledge.
âWe are very proud to support Giving Tuesday and be part of this global generosity movement. It really does unleash the power of people to transform communities in South Africa and much further afield, at a time when many of us are focusing on our holiday and end-of-year giving,â concluded Smith.
