Wrapping up this year’s Mandela Month celebrations, DanUP invited 50 children aged 9 -12 from local communities to participate in the DanUP Soccer Clinic; a one-day event aligned with the brand’s purpose: to fuel a generation of men to develop a healthy outlook through balanced habits for physical; emotional and mental wellbeing.
“Each of us remembers an event that we participated in when we were younger that had a positive impact on our lives. We have seen a multitude of examples in the sporting world of how exposing children to ideas and opportunities and mentors can build confidence and the belief that that they can achieve their dreams,” says Marlinie Kotiah Corporate Affairs Director for Danone Southern African. “The DanUP Soccer Clinic aimed do just that: inspire for change.” DanUp is labelled as one of Danone’s brands with purpose as it commits to give young men the inner and outer courage to live their truth. There is no better way in doing this by selecting a sport that our young South African boys love. Playing soccer offers one the opportunity to learn about fair play, inclusion and respect. We know that sport globally acts as a force for good, and this is what the Mandela legacy stood for -doing good, #PlayFootballChangeTheGame.
The DanUP Soccer Clinic was hosted in collaboration with the Discovery Soccer Park. Danone employees took on the role of mentors imparting valuable life lessons on leadership, values on commitment, creating meaningful futures, openness, drive, and self-awareness.
According to Lazola Dali, Marketing Manager for DanUp is an ambassador for the brand proudly comments about this “nutritious blend of multi-grain and yoghurt”. Dali himself took part in encouraging young South African men to live a sense of purpose and brotherhood that is driven by progress.
