South Africa’s most loved peanut butter and chocolate brand, Black Cat, partners with visual artist Karabo Poppy Moletsane to inspire the future generation with its “Feed the You, You Can Be” campaign. Through this campaign, the legacy brand aims to motivate and galvanize the youth to take ownership of their dreams and talents in the effort of being the best version of themselves and future leaders of tomorrow –#PeanutPower at a time.
The brand’s partnership with the internationally acclaimed culture disrupter comes on the heels of the nation’s commemoration of Youth Month, which saw the fearless youth getting their voice heard to better their lives. This has consistently remained so for Black Cat, over the years, the brand always encouraged youth to find the inner strength and realize their full potential. The campaign is a perpetual narrative that encourages the youth of today to carry forth the relentlessness baton of achieving one’s dream to be their best selves regardless of circumstance, with the boost of Black Cat’s #PeanutPower.
“The ‘Feed the You, You Can Be’ campaign is one that speaks to me because it’s a catalyst for change. It is allowing me the opportunity to be a representation of a young, black female who is disrupting the status-quo by showing the youth and those that look up to me how we now have the power to define what success is for ourselves.” Said Karabo Poppy. “I have been an avid consumer and lover of Black Cat and to be walking hand in hand with the brand to spread encouragement to future disruptors is a full circle moment for me and I hope that people, more especially the youth are inspired to feed their dreams, feed their passions and go after all that they desire.” The illustrator concluded.
The collaboration between Black Cat Peanut Butter and Karabo Poppy will see the art maven lend her talents and one-of-a-kind illustrations to design exclusive merchandise for the brand. Karabo’s illustrations celebrate and rebalance African representation in the media while combining traditional and contemporary references that create a visual feast for all to marvel art.
“Choosing Karabo to be part of “The Feed the You, You Can Be” campaign was a no brainer. As a pivotal voice in today’s youth culture with immense influence, she is the perfect voice we want our brand to reverberate in the hearts of consumers. Her creativity and essence speak to the ethos of Black Cat about changing the narrative and celebrating everyday achievements.” Said Edna Mohale (Maphita), Tiger Brands Marketing Director.
Consumers can follow the brand’s social media pages on Twitter (@Black_Cat_SA) and Instagram @blackcat_peanutbutter and follow the hashtags #FeedTheYouYouCanBe #PeanutPower to learn more about the campaign and find out how they can stand a chance to win the exclusive limited edition Black Cat x Karabo Poppy merchandise.
