Steve Madden, the legendary American footwear brand best known for revolutionizing the shoe industry with unique and accessible styles, is partnering with the renowned designer and Creative Director, Gert Johan Coetzee for the SS’24 Fashion Show. A captain in the industry, award winning and one of the most sought-after designers will be giving his signature touch to the brand. The collection will be a fusion of Steve Madden’s classic, rebellious style and authentic South African influences.
The designs seamlessly blend Afro-inspired patterns and ornaments with Steve Madden’s iconic flair, resulting in a unique collection showcasing high fashion couture and street wear for both men and women.
Steve Madden Marketing Lead, Tumelo Mmusi, expressed excitement over the partnership, saying, “As we continue to grow our Apparel offering, our approach is to give our designs a touch of African influence and to bring the designs close to the people, who make us who we are. It’s been a pleasure collaborating with Gert Johan Coetzee and I’m excited to see everything come to life.”
Gert Johan Coetzee, showcased in his collection in London Fashion Week and SA Fashion last week, his unwavering work ethic and boundless generosity, and has cemented his designs as one of Africa’s most admired and most influential in the continent.
“The range is iconic and street cool, we aimed to cover looks for almost every occasion. Ensuing every little detail to have a touch of my signature- from the colourways to the patterns.
The collaboration elevates everyday wear, while infusing African authenticity into each piece.
To mark the partnership, the Fashion Show will take place at Sandton Convention Center October 24, 2024, under the theme: Bringing New York to You! Guests are lured to arrive in anything High Shine, Glitz and Glam, and Studs and Spikes. The show will be hosted by
Nomalanga Shozi with entertainment by Oscar Mbo alongside SA’s coolest artists.
