In an effort to help the community, Old Mutual has launched #Sisonke, a pan African campaign aimed at creating awareness to inspire collective action to mitigate, minimise and manage the effects Covid-19 on communities.
As a campaign that is all about togetherness, Old Mutual is inviting people to submit videos that highlight how everyday heroes are making a positive impact in their communities. The company is gifting R25 000 to videos that will show stories with the most impact and inspiration on society.
Old Mutual will also consider some of these initiatives for long-term support. On 15 March, the competition was launched in Malawi, South Africa, Kenya, and Zimbabwe and will run until 02 April 2021. However, the competition will also be rolled out to other countries in due course.
Interested participants and the public at large, are encouraged to follow #Sisonke on all social media platforms Thobile Tshabalala, head of brand at Old Mutual said: “Covid-19 has caused significant devastation across the world, and according to experts the virus could be with us for some time. If we do not remain active, educated, and motivated to beat the virus, complacency could set in.
“This could lead to an unnecessary spike in infections, sickness and deaths, leaving the virus to remain a real threat to people across the continent. As a responsible business, we want to ensure that we support community-level initiatives that show dedication and commitment to fighting the spread of this virus.” Tshabalala ends.
