In a bid to fuel sustainable innovation and extend the lifecycle of products, Converse has introduced Renew Labs to refresh customers’ previously-worn All Stars.
Renew Labs services range from quick clean offerings to rubber sole lining repairs and color customisation. The pop-up also allows consumers to learn more about Converse’s Renew product offering while spotlighting local sustainable artisans, seamstresses and cobblers.
Converse says the introduction of Renew Labs invites customers to collaborate and contribute to its mission to create in more sustainable and innovative ways.
A Converse Renew Lab is now available in Johannesburg at Sandton City centre court from 30 April to 2 May 2021.
In addition to the activation space in South Africa, Converse All Stars launched a Renew Labs virtual store on the Pacific Ocean Garbage Patch that contains around 80 million tonnes of plastic spread over 1.6 million square kilometres, with the aim of closing it down as soon as possible by donating proceeds to remove the plastic waste it stands on.
The virtual store features a collection of new sustainable prototypes created by the All Stars as part of Renew Labs.
