The City of Cape Town is bringing anti-litter messaging back to the airwaves with a new TV and digital media ad campaign. The star of the commercial is Bingo, Cape Town’s anti-litter mascot modelled on the City’s green litter bins strategically placed throughout the metro. Read more below:
The commercial uses cutting-edge digital production to show the rip-roaring journey of a piece of litter being passed between Capetonians, before it is sportily binned under the tagline ‘Bin it in the Bingo Bin’.
‘Many South Africans fondly remember a time when anti-litter messaging was a regular presence on national airwaves. In Cape Town, we are bringing this civic pride back as part of our mission to create an anti-littering culture, especially among a new generation of Capetonians. The Bingo TV ad campaign is one way we’re aiming to capture imaginations and rally people behind the idea of taking pride in keeping Cape Town clean. The public can get involved by sharing the campaign message to always bin it in the Bingo bin,’ said Mayor Geordin Hill-Lewis.
The 30-second commercial begins with two high school learners discovering a piece of litter, with Bingo urging them to bin it. The litter is sportily kicked out of frame, zipping around Cape Town as Bingo chases while different characters help to pass on the litter, from young professionals and kids, to a delivery guy, tik-tokker, a Bo-Kaap aunty, and a City waste removal official. The litter is finally binned in the green City litter bin, with the slogan ‘bin it in the bingo bin’ flashing onscreen.
The commercial has already hit the airwaves over these school holidays, appearing on various free-to-air and satellite TV channels, with a robust digital media schedule planned as well.
‘We asked the public to help us name our new anti-litter mascot back in 2023, and since then, Bingo has hit the campaign trail with well over 600 school visits, an eco-warriors reading campaign in libraries, and fronting our annual city-wide #SpringCleanCT campaign. Schools and event organisers can also book Bingo using a convenient online request form, with the mascot now a regular at major sporting and cultural events in the city,’ said Alderman Grant Twigg, Mayoral Committee Member for Urban Waste Management.
To book Bingo, visit: https://bit.ly/3rTaDLY.
