David Frost, CEO of SATSA (The South African Tourism Services Association) and the Africa Tourism Association, also shared his perspective: “SATSA is thrilled to support The Tech and Tourism Conference focussing on how technology enables deeper and more immersive travel experiences. As tourists increasingly seek authentic and meaningful engagement with destinations, innovation and digital progress allow us to satisfy this demand creatively while preserving the unique culture of our respective regions.
By unlocking cultural insights and access to diverse locales, technology catalyses tourism expenditure, benefitting local economies and uplifting tourism.” The Tech & Tourism Conference is honoured to receive such significant support from ASATA, Tshwane Tourism Association, further solidifying the event’s position as a pivotal
