The power of everyday choices to drive real change took center stage at Celebrating the Difference, an inspiring event, hosted by Naked, that brought together thought leaders, entrepreneurs, and change-makers to explore how we can all make choices for a brighter future.
With popular broadcaster Mo Flava guiding the discussion, an engaging panel explored topics ranging from ethical business practices to supporting local industries and choosing sustainability over convenience. Panelists included:
- Sumarie Greybe, Co-founder of Naked Insurance
- Rachel Kolisi, Co-founder of the Kolisi Foundation
- Tshepo Mohlala, Founder of Tshepo Jeans
- Jasper Eales, Co-founder of Sealand
The power of conscious consumerism
A key theme of the discussion was the concept of “voting with your wallet”—supporting brands that align with values beyond just profit. Naked, for example, is built on a model that removes the usual conflicts of interest in insurance. Through the Naked Difference, unclaimed premiums go to causes chosen by customers, like the Kolisi Foundation.
Speakers highlighted that consumers have the ability to shape industries by making informed choices. Researching a brand’s ethical practices and commitment to “doing good” before making a purchase can lead to a significant collective impact.
Business and social good: a natural partnership
Rachel Kolisi shared how the Kolisi Foundation partners with businesses to uplift South African communities. She underscored that corporate social responsibility should ideally extend beyond one-off donations and rather be deeply integrated into business models for maximum impact for the community and the brand.
Trust and transparency were another major topic of discussion. Consumers are often sceptical about whether their spending truly makes a difference, but businesses that openly share their impact tend to earn greater trust and support.
Supporting local: More than just a trend
Tshepo Mohlala, founder of Tshepo Jeans, highlighted how supporting local homegrown businesses contributes to job creation, skills development, and economic resilience. To him, building Tshepo Jeans was about more than fashion and success – it was about creating opportunities for those that surround him.
“When you buy a pair of Tshepo Jeans, you’re supporting an entire community. You’re supporting the seamstresses, the people behind the scenes making it happen,” said Tshepo Mohlala
He also addressed common misconceptions about local products that they’re overpriced or lower quality. Tshepo debunked these myths by showing how investing in South African craftsmanship leads to well-made, stylish, and competitive products.
Consumers were encouraged to seek out ‘Made in SA’ labels and consider the broader impact of their purchasing decisions on the local economy. It’s small steps that can make all the difference.
Thinking about sustainability when buying products
Jasper Eales of Sealand reinforced the importance of sustainability in consumer choices. Every product we buy has an impact on the planet. By repurposing waste into high-quality bags and accessories, Sealand demonstrates that upcycling can be both stylish and environmentally responsible.
With growing awareness around sustainable production, businesses that prioritise responsible sourcing and ethical manufacturing are gaining long-term customer loyalty.
Consumers can make a difference by choosing brands that embrace sustainability, support upcycling, and think about the lifecycle of their products.
Making ethical shopping the easy choice
One of the most important discussions at the event was how businesses can make it easier for consumers to shop ethically.
“It’s encouraging to see how businesses are making it easier for consumers to shop and support with purpose. Ethical choices shouldn’t be a luxury — when companies integrate social responsibility into their DNA, doing good becomes second nature,” says Sumarie Greybe, co-founder of Naked Insurance.
A few of the brands, mentioned at the event, that are leading the way in ethical consumerism include:
- Woolworths’ MySchool MyVillage MyPlanet enables customers to donate a percentage of their spending to causes of their choice.
- Sneaker Shack cleans and donates preloved shoes to young South Africans.
- Cotton On directs 100% of proceeds from tote bag sales to its foundation’s education initiatives.
“When enough consumers support ethical brands, industries are compelled to rethink their practices,” says Greybe. “Many large companies are actively investing in sustainability and social responsibility – supporting them, pushes them to do even more.”
Small actions, big impact
The key takeout from the ‘Celebrating the Difference’ event was that real change starts with small, everyday decisions.
“Everyone can make a difference. Whether by supporting local businesses, choosing sustainable products, or backing brands that give back, consumers have the power to shape a more ethical and responsible marketplace. Even the smallest actions can contribute to meaningful change,” says Greybe.
