By Nokuthula Khwela
Homeowners in South Africa are projected to undertake more home renovations this year, capitalizing on the consumer trend to help them design the space and ambiance they desire for their residences.
To enhance the in-store experience, builders recently conducted a poll with a small number of customers. Answers were surprisingly consistent, with the overarching theme being that customers wanted to feel as though they were being taken on a journey, allowing them to try out the many possibilities before choosing the best one for their needs. They desired to leave a Builders store with the confidence to choose the best products for their renovation needs.
“One of the simplest and most effective ways to transform your home is to use paint. One of the biggest structures in a home are the walls and painting them the right colour can do wonders in transforming the design and feel of your room. Leveraging our customer feedback, we collaborated with Johannesburg born contemporary artist and illustrator Thabang Lehobye to host our Paint DIY event to show how personal spaces can be transformed using colour and texture,” says Janet Booysen, Marketing Executive at Builder
Thabang’s addition of an abstract meaning to the procedure would enable DIY enthusiasts to #DoItYourWay and stretch their budgets while transforming their living spaces. In order to give its customers the assurance they need for their next painting project, Builders recently launched a back-to-basics tool at its DIY event. This is due to Builders’ understanding of the power that paint has to influence emotions, energy, and views.
