Play is vital to a child’s development. Therefore, in an effort to bring the precious gift of childhood to orphaned vulnerable children in South Africa, chocolate lovers can purchase any of the five Cadbury Dairy Milk variants, wrapped in special edition sleeves. The money will be contributed towards R1m worth of educational toys, books and games to orphaned and vulnerable children across the country.
Last year, South Africans donated more than 100,000 preloved toys, books and games to orphaned and vulnerable children via the Cadbury Dairy Milk The Little Generosity Shop and GenerosiTrees activations. Cadbury Dairy Milk is once again calling on all South Africans to join forces to support orphaned and vulnerable children by facilitating their right to play.
“At a time when inspiring goodness is vital, we want to offer South Africans an opportunity to help enrich the lives of orphaned and vulnerable children across our country,” said Lara Sidersky, Mondelez SA category lead for chocolate.
Nikki Bush, Human Potential and Parenting Expert said “Our children are our nation’s most important and most neglected asset. We need to change this, and play is one of the most profound ways in which to do so. To play is to learn; it helps children understand their environment and helps them with problem-solving, it enriches their creativity and develops leadership skills”.
“Play is the language of childhood and the kindest and least stressful way to create a lifelong love of learning, and we need to provide children with a rich multisensory environment of experiences and tools with which to do so,” she added.
In partnership with SOS Children’s Village, Cadbury Dairy Milk will make sure that the kids receive their toys. SOS offers family-like care for children and young people who have lost or are at risk of losing parental care.
According to Mandy Daniels, the programme development coordinator at SOS Children’s Village. “At home, our children have limited access to technology and online schooling, but with educational toys, books and games they can continue learning while having fun. Play heals the body and mind, and laughter heals the spirit. It gives the children an opportunity to practise what they want to be and do in life. There is no limit to their imagination, and they should be encouraged daily to exercise this superpower”.
