Innovative eco-friendly brand Clicks MyEarth has partnered with The Litterboom Project – a non-profit tackling river and ocean pollution – to lead a clean-up at Beachwood Beach in Durban. The clean-up, which took place on World Oceans Day, is part of an ambitious three-month river clean-up in recently flood-stricken KwaZulu-Natal.
“This partnership with The Litterboom Project comes out of our commitment to building a healthier future for all South Africans and for our planet,” says Clicks Brand Executive Phathiswa Sefatsa. “Clicks developed the MyEarth range using ingredients, materials and packaging that are kind not only to our bodies but also to our planet – a core brand value that aligns with the groundbreaking conservation work of The Litterboom Project.”
“By creating an affordable eco-friendly range of everyday essentials, Clicks MyEarth has proven that it doesn’t have to cost the earth to save the earth. Now, we want to invite all South Africans to join us on our journey by making choices that help to preserve and protect our planet – from opting for more earth-friendly products to recycling as much as possible,” urges Sefatsa.
Towards a circular economy for plastic
“As a founding member of the SA Plastics Pact, Clicks is on a journey towards a circular economy for plastics,” explains Sefatsa. Crucially for the health of our oceans, the Clicks MyEarth range supports the circular economy for plastic by limiting unnecessary plastic and favouring renewable materials such as paper and bamboo. Wherever possible, MyEarth packaging is made from recycled and recyclable materials. Labels, lids and bottles are designed to maximise the potential to recycle easily. Where no recyclable option exists, Clicks is actively sourcing alternatives.
“As we continue to expand our impact around the country, we are proud to have partnerships with companies like Clicks and the MyEarth brand that share our vision for putting an end to plastic pollution in our rivers and oceans,” says The Litterboom Project founder and CEO Cameron Service.
“We have been inspired by how involved communities have become in protecting the oceans and we truly believe we are seeing a wave of change, where we have taken the future of our oceans into our own hands to protect it for future generations,” says Service.
