NestlĆ©ās global programme,Ā NestlĆ© for Healthier Kids, has launched in South Africa to help support parents and caregivers on their journey to raise healthier kids.
Child obesity continues to the rise in South Africa, withĀ at least 13% of children under the age of five, overweight in South Africa. At the other end of the spectrum, one in four children is undernourished and has stunted growth. The causes of these issues are complex, but what we feed our children is one of the most significant. The reality is that most South Africans consume a monotonous diet with very little variety, especially when it comes to the consumption of fruit and vegetables. This contributes to obesity, diabetes, and high blood pressure problems.
āNutrition is key to ensure a childās healthy development. Encouraging kids to eat more veggies and fruits, ensuring their meals are as nutritious as possible and incorporating diversified protein sources ā including plant-based options ā is very important, but can sometimes prove challenging for parents and caregiversā says Zumi Njongwe, Consumer Communication and Marketing Excellence Director, NestlĆ© ESAR. āTo help address this,Ā NestlĆ© for Healthier KidsĀ is partnering with parents to help them āAdd a Little More Goodnessā to their childrenās meals and snacks by offering them the tools they need to make small adjustments to the meals they consume, through good nutritional choices.
Over the next coming months parents can look forward to accessing tips on how to get their children to eat healthier as well as exciting challenges on creative cooking with children
NestlĆ© for Healthier KidsāĀ global ambition is to reach 50 million children by 2030 with initiatives to help them live healthier lives. For more information visitĀ www.nestle-esar.com
