Over the past three years, a partnership between FUTURELIFEĀ® and the Dis-Chem Foundation has provided more than 2 million highly-nutritious meals to South Africaās preschool children in need. Now, with the welcome addition of NIVEA and Octodec to this nationwide initiative, the four companies together will enable a massive 2,4 million nutritional meals to be served to children in need in 2023, reaching three-and-a-half times as many children in one year than in the previous three years combined.
With rising living costs and South Africaās unemployment currently atĀ 32.7%, household hunger remains a major concern. Each day, millions of people go to bed hungry and the majority of them are children. In fact, it is reported thatĀ 3 millionĀ children experience hunger regularly.
According to the World Health Organization, poor nutrition can cause a childās growth to beĀ stuntedĀ but this goes far deeper than their physical development. They can also suffer cognitive delays which impact their future and robs them of the chance of ever achieving their full potential in life.
āOur partnership is not only about alleviating hunger among South Africaās children. As education and nutrition go hand-in-hand, this is about our future as a nation,ā says Mark Bunn, Managing Director of FUTURELIFEĀ®. āYoung children need the right nutrients to grow and learn in their formative years and if they donāt have a balanced diet, the repercussions can be dire.ā
FUTURELIFEĀ®ās partnership with the Dis-Chem Foundation launched in June 2020 when the food company started supplying 50Ā 000 meals for hungry children on a monthly basis. Ā Bunn says that due to positive feedback and support, by May 2021 they were able to double the number of meals provided. Now, with the support of Octodec and NIVEA, 200Ā 000 meals will be distributed monthly by HOPEĀ worldwideĀ South Africa.
āEnsuring that young children get the nutrition they need is critical, but having the meals available is only the start. The choice of a distribution partner is integral to the projectās success,ā says Mark. āIt is therefore incredibly rewarding to work with HOPEĀ worldwideĀ South Africa. Their extensive national Early Childhood Development network means that our meals can be served across seven provinces at 36 sites, reaching thousands of children daily.ā
āAs a brand, FUTURELIFEĀ® believes in health, hope and happiness and that all people should have access to these through good nutrition,ā states Bunn, ā So it is incredibly rewarding to have these new partners come on board to help us make a meaningful difference in the lives of even more of our countryās future generation.ā
He adds that their work is not yet done. āWe will continue to seek out more partners so that we can make sure that as many children as possible enjoy this right, enabling them to learn and grow thereby safeguarding not only South Africaās children but her future too.ā
If you are a corporate and would like to get involved in alleviating child hunger in South Africa, email FUTURELIFEĀ®Ā todayĀ atĀ info@futurelife.co.za.
For more information go toĀ www.futurelife.co.za.