Gauteng-based waste reclaimers initiative, Urban Surfer, has, since November 2021, boosted its socioeconomic and environmental impact. The 50 waste reclaimers have covered almost 19 000 km, collecting and selling over 700 000 kg of plastic recyclables worth more than R1.4 million.
 According to John Kullmann, Urban Surferâs Head of Design and Development: âWe aim to improve working conditions, create awareness around the value informal reclaimers bring and change policy to increase our waste reclaimersâ earning potential. This would not be possible without the support of comparison site Hippo.co.za, who have sponsored the initiative since its inception.â
 Urban Surfer believes that the branded quality equipment and PPE gives the waste reclaimer a sense of belonging. âThey are far more accepted by the public and businesses, which gives them greater access to recyclable waste,â says Kullmann.
 Urban Surfer began with 50 reclaimers in Alexandra but most of the project has now been relocated into Sandton and The Parks areas. âOur goal is to have as much coverage in residential areas as possible, as the reclaimers who collect waste in the suburbs are able to collect more recyclables than those in Alex. By deploying more trolleys into those focus areas, Urban Surfer is maximising its impact,â says Kullmann.
 The strategy is clearly paying off and Urban Surfer is also enabling the waste reclaimers to build alternative income streams. This is the case for Kagiso âKhakhaâ Monaise, who has used his income from the initiative to open a buy-back store in Alex.
 âUrban Surfer gave me bigger opportunities and new possibilities by giving me the waste pickup trolley,â Monaise says, reflecting on the difference the initiative has made to his life. âThey showed me that my opportunities are not limited.â While Monaise has faced challenges on the path to financing his business and accessing resources, its exponential growth in just three months is testament to his skills as a businessman and the self-belief cultivated by his work at Urban Surfer.
 Commenting on the initiative, CEO of Hippo.co.za, Bradley Du Chenne says: âInformal waste reclaimers have created their own form of green jobs and make significant environmental and economic contributions. They ultimately provide a free recycling service to the areas in which they operate and we are encouraged by the progress that has been made in a relatively short period of time.â
 Official waste collection companies like the City of Johannesburgâs Pikitup no longer cover all areas of the city. This has increased the need for an effective waste removal and recycling service. Urban Surfer has stepped in to fill that gap, keeping Joburgâs streets clean and diverting several tons of waste from landfills.
 Du Chenne notes that there is an unjustified stigma around waste reclaimers. âThey are not dumpster divers â they perform an important, free civic service â especially in suburbs where the need is greater than ever before. Urban Surfer promotes environmental awareness, bringing the need to recycle to the fore. Waste reclaimers are creating a better City for all of us and we encourage Joburg residents and fellow corporates to support their vital work.â