The Amy Foundation, a leading NPO dedicated to empowering and uplifting communities for the last 25 years, is thrilled to announce an incredible August promotion in collaboration with renowned brands Blue Ribbon and Pick n Pay. This initiative aims to make a significant positive impact by supporting those in need while providing customers with an opportunity to contribute effortlessly.
Throughout August, Blue Ribbon and Pick n Pay are joining forces to create a powerful partnership that will drive change and create a meaningful impact. For every purchase of a classic brown or white loaf of Blue Ribbon bread at participating Pick n Pay stores in the Western Cape, Blue Ribbon will generously donate 0.25 cents to The Amy Foundation. In an inspiring demonstration of solidarity, Pick n Pay will match this donation, effectively doubling the contribution for each loaf purchased.
“We are truly excited about this collaboration between Blue Ribbon and Pick n Pay, as it embodies the spirit of unity and giving back to the community. The Amy Foundation has been dedicated to making a difference in the lives of individuals and communities, and this promotion allows us to extend our reach even further,” said Michelle Bagley, spokesperson for The Amy Foundation.
The promotion not only highlights the commitment of these two iconic brands to corporate social responsibility but also provides an effortless way for customers to contribute to a worthy cause. By simply purchasing a Blue Ribbon classic brown or white loaf, customers can play a vital role in supporting The Amy Foundation’s initiatives and programmes that uplift and empower communities.
“We are proud to partner with The Amy Foundation and Pick n Pay in this important initiative. Our longstanding commitment to providing quality products and supporting the communities in which we operate aligns perfectly with the values of The Amy Foundation, and we are delighted to be part of such a meaningful endeavour,” stated Stephanie Hoy, Bakeries Marketing Executive at Premier FMCG.
This collaboration between Blue Ribbon and Pick n Pay, under the umbrella of The Amy Foundation, is a clear testament to the positive change that can be achieved when organisations come together for a common cause. With each loaf of Blue Ribbon bread purchased at participating Pick n Pay stores in the Western Cape, customers will not only enjoy the delicious taste of Blue Ribbon’s bread but will also be contributing to the greater good of society.
“At Pick n Pay, we believe in ‘Doing Good is Good Business’ as well as the power of collective giving and community advancement. By matching every donation made by Blue Ribbon, we are excited to contribute to The Amy Foundation’s mission of empowerment and positive change.” Vaughan Pierce, Executive responsible for ESG (Sustainability, Stakeholder & Community) at Pick n Pay.
