Women’s Month is a reminder that true progress comes from providing women with the resources and opportunities they need to thrive, particularly in sectors where they have been historically underrepresented. This spirit of empowerment is exemplified by Emmah Mcameni, a beneficiary of the Waterloo Solar SMME Incubation Programme, who has transformed her business, Jabmotion, from a startup to a successful enterprise.
“Growing up in a township, I have seen the barriers that systemic inequality and socio-economic challenges can impose. Women’s Month serves as a powerful symbol of hope and determination, reflecting both the progress we’ve achieved and the work still required to ensure that every woman has the opportunity to thrive,” said Emma.
Founded in 2018 as a small internet café in Kanana, Jabmotion offered much-needed business support services such as company registration, logo creation, business profile development, and annual return filings. Despite facing financial challenges that led to the café’s closure in 2020, Emmah’s determination did not waver.
With the guidance and resources provided by the Waterloo Solar SMME Incubation Programme, she transitioned the business into the renewable energy sector, specialising in the installation and maintenance of solar power systems.
“The programme has been instrumental in the growth and development of my small business. As a black-owned business from the township of Kanana, we faced significant challenges, including a lack of access to essential business support and a limited understanding of market dynamics. The programme has provided invaluable resources and guidance, helping us navigate these obstacles and expand our operations effectively,” explained Emma.
Today, Jabmotion is a thriving business, with plans to expand into off-grid water supply systems powered by solar technology, aiming to deliver sustainable and efficient solutions for energy and water needs.
