Tik Tok kept many people entertained in the first few months of the Covid-19 lockdown. The social media platform wants to go a step further by helping businesses to get back on their feet.
TikTok recently SMB Knowledge Hub to provide tools for businesses to help them keep their clients and bring in new customers. It also pledged to match any ad spend on their service, up to £1,800 (about R32,500), for all those wanting to try it for the first time until December 15.
The launch of the hub is one of several initiatives around the world to help small businesses hit hardest by the pandemic. Locally, the department of small business development and Nedbank recently launched an initiative to empower 40,000 small businesses by giving informal traders R1,000 relief each.
“In a total contribution of R40m, qualifying traders will receive grants of R1,000 each. The money will be used to buy stock,” said Minister of Small Business Development, Khumbudzo Ntshavheni.
