The Ā Motsepe Foundationās National Christmas Toy Distribution initiative is a social outreach programme launched in 2011, to share the spirit of Christmas with children between the ages of 0 to 15 from mostly disadvantaged communities.
The programme is predicated on the spirit of giving and sharing, born out of the recognition that millions of underprivileged children cannot share the cheer and joy that traditionally comes during the Christmas season, due to poverty. The festive season is a time of joy and a time to share in the spirit of Christmas, yet so many families are hindered by poverty and despondency.
To date, almost a million toys have been distributed to children who otherwise would have not received a toy for Christmas.
