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Vodacom connects people with Global Citizen partnership

Vodacom has just announced its partnership with Global Citizen, an international advocacy organisation that is hosting the biggest attempt at enacting social change in South Africa in December.

What is Global Citizen all about?
The organisation will be holding charity concerts in South Africa and the United States in December. The purpose is not limited to fans getting the opportunity to enjoy seeing their favourite acts.

If this was the case, organisers would have issued tickets for sale and that would be that.

No, fans are encouraged to interact with acts that advocate change in society, whether it be calling the Minister of Health, Aaron Motsoaledi, to action on the country’s healthcare system or signing a petition on the need for sanitary pads for women in impoverished areas.

How to earn points with Global Citizen
Fans who are interested in winning double tickets (of the 70 000 up for grabs) are encouraged to visit the Global Citizen website and sign up.

Once the sign up has been approved, fans will be encouraged to perform acts that advocate social change to earn points.

The easiest way to do this is by downloading their app on the Google Play Store or the App Store. Each month, the organisation will randomly select a group of winners from a draw.

Vodacom steps in to commit to advocacy with Global Citizen
The data issue in South Africa is a real one. As exciting as the Global Citizen initiative is, it also excludes a large portion of the country’s society who struggle to keep up with the high costs of data.

This will be a thing of the past now, as Vodacom has announced that it will carry the full costs of people wanting to use the Global Citizen app to commit to social change.

In a statement released to the media, the mobile network provider stated that

Through this partnership, Vodacom is essentially extending an invitation to its customers to commit towards engaging the social issues that currently affect the continent. The initiative will drive active participation in projects aimed at encouraging South Africans to carry on the legacy of the late Nelson Mandela.

Vodacom will be zero-rating the Global Citizen app and website for Vodacom customers for the duration of the partnership ensuring that every South African Citizen has an opportunity to participate in being an agent for change through digital social actions.

Through the app, Vodacom users will be allowed to pledge their support for social change through various actions.

Abey Mokgwatsane, the Managing Director for Brand and Communications at Vodacom, stated, in excitement, that

“When the Global Citizen opportunity arose, we could see the alignment in our values and purpose, which are focused on helping ordinary citizens achieve the extraordinary through the power of technology

“Our approach in making a social impact has seen us work together with civil society, government as well as mobilising our staff volunteers to do what we can to bring meaningful and relevant content, support and training to those who need it most.

“We have been in search of ways to engage our customers, who we know are doing what they can to bring about change. This will be a first-of-its-kind initiative for Vodacom, a movement that will see our collective force of 43.1 million subscribers driving change and making a difference in some key areas of delivery in South Africa.”

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