According to the United Nations, nearly one in three women around the world experience physical or sexual violence in their lifetime. South African women who use Uber will now feel safer on during the trip, thanks to Uber, Rainn and Nisaa Institute for Women’s Development who have come together to raise awareness of gender, power dynamics, and sexual harassment among driver-partners and riders.
The aim of these videos is to foster respectful interactions and setting clear boundaries about what is appropriate and what is not. Riders will also be sent the video through the app. Uber is committed to doing its part to help drive awareness, education and prevention among driver-partners and riders. The ride-hailing company will invite riders to watch the video throughout the festive season.
“When it comes to fighting sexual violence, education is key. We all have a role to play when it comes to safety. Working together with gender-based violence experts, public safety officials and communities, we can all help create safe experiences for those we serve. We want to make sure we are providing clear guidance on what is appropriate or not, and promote safety and respectful interactions,” said Cezanne Maherali, Uber’s head of policy Middle East and Africa.
The video features tips and information about respecting privacy and personal space, conversational boundaries and sexual misconduct. It highlights resources and strategies that promote safety and respectful interactions between people during a trip.
Sima Diar, Nisaa Spokesperson said: “Gender-based violence is preventable, and education can play a central role in enabling women and children to live in a world free of violence. We are grateful for our long-standing partnership with Uber, and we believe that collectively we can make a difference. We stand in solidarity with those affected and will continue to use our voices to shine a light on GBV in South Africa so that more people are forced to listen.”
In addition to the safety education videos, Uber recently partnered with A21, a global anti-human trafficking organisation, to provide new resources and refreshed tips to driver-partners and delivery people so they can learn how human trafficking works, how it may present, and how they can report or reach out for help.