In May 2021, leading South African self-adhesive products brand TOWER launched their range on the proverbial shelves of online retailer giant, Amazon. This move will give TOWER a boost as well as inspire fellow South African brands to brave the international online shopping space, especially within the United Kingdom.
Despite its small size geographically, the United Kingdom is a big e-commerce player, with annual online sales at $99 billion, a 14.5% share of the global ecommerce market.
TOWER’s main purpose for expanding their online presence and selling on Amazon is to grow the reach of the brand. CEO of TOWER, Stephen Beattie, comments: “We’ve
established ourselves to be a strong brand with solid values and an unwavering commitment to quality products. We are now looking to the future to scale up the business internationally.”
Beattie explains that, “TOWER is an international company that happens to be headquartered in Cape Town. We want to honour our roots and leverage our international ties to share the benefits of our products in every office, school and home worldwide.” What stands out about Amazon to TOWER, however, is not just their impressive distribution channels, but their dedication to the consumer experience. Partnering with a company like Amazon is a good fit for TOWER who is a consumer centric business that champions the stories and experiences of business professionals, teachers and parents.
TOWER’s focus on the consumer drives their product development and TOWER understands the needs of parents and teachers who guide and encourage the developing minds and confidence of children.
TOWER has chosen the 30 best-selling range of school labels and stickers to sell on Amazon, which focus on encouragement and rewards. Acknowledgment of a job well done, or the encouragement to keep trying, are important affirmations to provide children when they are learning, and TOWER hopes they can spread joy and positivity to children and inspire other South African businesses to reach for success beyond the borders of South Africa.