Research has shown that babies can generally move anywhere between 1-7 km in a single day. On the 18th of September 2017 , the World’s First Baby Marathon is going to put this theory to the test and measure how much babies really move. The chosen little ones won’t actually be crawling down the streets. They will instead attempt to complete 21km, over a 7-day period, across some of the toughest terrain known to babies – their very own dummy-dotted, soft-toy-strewn homes.
These four little athletes will be crawling, walking and waddling through their everyday routines wearing a specially designed distance-tracking device. “We worked incredibly hard over the past 8 months, with a company called Brand Foundry, who helped us come up with a piece of technology that could not only track the little one’s movements and convert this into kilometres but be safe to use for them as well,” explains Morné van Emmenes, Senior Brand Manager for Huggies®.
The World’s First Baby Marathon will see, in no particular order of cuteness, super-fast 8-month-old, Ramon “Thunder Pants” Thobejane, always-on-the-go 9-month-old, Grayson “Racin’ Grayson” Llewellyn, as-busy-as-she-is-adorable 11-month-old, Thando “Hurricane Thando” Sithole and last but not least, punching way above his weight, 7-month-old Danté “Danger Boy” Gurumurthi take on this long crawl to greatness.
For more information visit : babymarathon.co.za and sign up to The World’s First Baby Marathon to stay informed about each different stage of the marathon. When signing up you will be given your own unique race number which will put you into the draw for some amazing Huggies® and adidas hampers.