One of South Africa’s easily accessible stores, The Crazy Store reached a milestone on the 24th of September 2020. With a store on almost every corner, the store officially opened its 400th store in North Cape Mall in Kimberley. Kevin Lennett, Managing Director of The Crazy Store, attributes the company’s success to its quest to continuously grow and improve its product offering and the importance placed on understanding customers.
“Opening our 400th store in 2020 is a massive achievement for our business and comes down to hard work and spending time engaging with our customers when they are in our stores. We want to go the extra mile for our customers and to delight them with an extensive product range, whilst delivering five-star customer service. The Crazy Store has a quality promise to all our customers. We stand by our products so if there’s a problem, consider it sorted,” said Lennett.
Employing almost 2,000 people across its stores in South Africa, Namibia and Botswana and now with the new 289m2 store in Kimberley, there are a total of 400 stores. This means that the store is also promoting job creation in Kimberley. The opening of the 400th store does not mean that The Crazy Store did not face challenges during 2020. Due to Covid-19, none of the stores was able to trade during Level 5 of the lockdown, and Level 4 only saw 35% of the extensive product offering is made available to the public.
“The support from The Crazy Store customers post lockdown has been amazing so there is the reason for optimism as the business now sets its sights on the future and the 500th store mark,” noted Lennett.In April 2014, the store partnered with The Friends of the Children’s Hospital Association (FOCHA) which is the fundraising arm of The Red Cross War Memorial Children’s Hospital in Cape Town, to help raise funds for the organisation.
They started by introducing specially branded Collection Tins in all our stores (which is still on-going) and also introduced a selection of special Collectable Ducks to be purchased by customers. By purchasing one of these special ducks, customers will be donating 10% of the selling price (ex VAT) to The Friends of the Children’s Hospital Association (FOCHA).