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TEARS announces ‘R20 to change the world’ campaign in celebration of GivingTuesday

TEARS is joining millions of non-profits around the world in the global generosity movement, GivingTuesday, on November 28, 2023 by inviting its followers and supporters to each donate R20 in an attempt to raise a million Rand to meet the organisation’s fundraising shortfalls.

This is the first time TEARS has aligned a fundraising campaign to GivingTuesday, and hopes to generate a groundswell of support from Capetonians by inspiring individuals to donate R20 on November 28, 2023 and provide vital funding to support the TEARS Veterinary Hospital and Mobile Clinic teams, and the TEARS Kennel and Cattery, which collectively rehabilitate and rehome nearly 1000 rescue pets, annually.

Says TEARS Head of Marketing and Fundraising, Lara Van Rensburg,  “While most people think of TEARS as a Kennel and Cattery by far the most critical part of TEARS, and the beating heart of its’ outreach and animal welfare operation, are the TEARS Mobile Clinic and TEARS Veterinary Hospital which rescue up to 100 animals every month.”

Based on its most critical outputs which include veterinary outreach, rescue, and treatment support to homeless, abused, injured and sick companion animals TEARS is hoping to raise R1,2M as part of its fundraising budget for this fiscal. The organisation relies 100% on donations and spends approximately R8,000,000.00 – R10,000,000.00 on veterinary treatment and community outreach per annum; and approximately R 600,000.00 per month to operate the TEARS Hospital and Mobile Clinics and provide the welfare and rescue services that it does across the Southern Cape Peninsula.

The TEARS Veterinary Hospital, which is open seven days per week, is headed up by Dr Tania Hauer and includes nine support staff. It operates between 8am and 4.30pm daily, with the TEARS Mobile Clinics continuing to operate until 9pm daily ~ offering the only companion animal welfare healthcare after-hour service in the Southern Peninsula. The TEARS Veterinary Hospital  includes a second surgery and a dedicated cat Ward and processes an average of 50-60 patients per day, which include sterilisations, scheduled and emergency surgeries and a variety of assessments and tests that range from blood work, X-rays and ultra-sounds.

We’re optimistic that we can set a record for the most amount of money donated to a Cape Town based animal rescue charity on any previous GivingTuesday. If each one of our social media followers pledges support for this campaign we’ll raise in excess of R1M, which will powerfully demonstrate how each person’s “small change”  can make a big collective difference,” concludes Van Rensburg.

 

GivingTuesday was launched in 2012 as a simple idea: to create a day that encourages people to do good. Over the past eleven years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

“GivingTuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year,” comments Asha Curran, GivingTuesday’s Chief Executive Officer. “With country and community leaders, millions of organisations, and countless givers of all kinds, GivingTuesday is creating a shared space where we can see the radical implications of a more generous world.”

Those who are interested in joining TEARS’ R20 to Change the World” GivingTuesday initiative can visit www.tears.org.za/givingtuesday and donate via SnapScan or Zapper, using GivingTuesday as a reference. EFT donations can also be made via the TEARS bank account:

Acc Name: TEARS

Bank: Standard Bank

Current Bank Account: 072062886 / Branch No: 051001

Donations to TEARS are tax deductible, with donors receiving a Section 18A tax receipt.

For more details about the GivingTuesday movement, visit the GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTuesday and #GivingTuesday on Twitter.

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