Bread brand Blue Ribbon has launched the Mmmm Yum Kidz Tuckshop, an entrepreneurship programme to teach learners the practical fundamentals of business practice.For eight weeks, handpicked schools in the Western Cape region will become a bustling business hub, as the pupils run fully functional sandwich businesses. Pupils will set up their own fully stocked pop-up tuckshop at their school. From the grassroots level of establishing business objectives, handling staff, implementing marketing strategies to calculating turnovers, the students will gain first-hand experience in the world of service trading.
“We are thrilled to be launching such an initiative at such a pivotal time in the country. It is imperative that we teach the leaders of tomorrow the skills that will serve them, the nation and our economy as a whole. Cape Town has a rich legacy of birthing talents that have soared as entrepreneurs and business people and we are honoured to have some of the best working with us to mentor these students,” commented Blue Ribbon’s marketing executive bakeries Noleen Ballard-Tremeer.
Joining the campaign are some of Cape Town’s own born, ‘bread and buttered’ personalities including Ready D, radio DJs Kyeezi, TK, Kia Johnson, dancer and entertainer Blake Williams and hip hop first lady Patty Monroe