EDUCATION AND TRAINING

Sunlight brings brighter days to unemployed women

Image default

Sunlight Dishwashing Liquid wants to give unemployed women from disadvantaged backgrounds a chance to succeed in business, to help them Go Further in their lives – empowering them with skills that will help them start small businesses.

Key constraints to entrepreneurship and/or small business development are access to resources, and the lack of self-belief in the ability to rise above challenges that one may be facing. Sunlight wants to motivate women to press on towards their dreams, not allowing their circumstances to hinder them.

“Since 1957, Sunlight Dishwashing Liquid has assured consumers a quality product, which “goes a long way” in keeping their dishes clean every day, remaining an important part of many South African homes. As such, we have decided to extend our product promise of “a little goes a long way” to really help women realise their potential of contributing to their growth of the economy, one small business at a time, says Nobuhle Ngubane, Sunlight Dishwashing Liquid Assistant Brand Manager.

Having identified start-up friendly industries, Sunlight Dishwashing Liquid’s Hit Squad will be visiting communities to find ordinary women in South Africa and give them the opportunity to win one of 50 Sunlight Dishwashing Liquid’s fundamentals in culinary and fashion courses. These courses are aimed at helping women to gain a skill that will empower them to start their businesses, benefiting their families and communities.

“Participation of entrepreneurs in townships in the mainstream economy has been recognised as one of the game changers for the South African economy. As such, Sunlight wants consumers to participate in small businesses in their communities. We encourage our consumers to take advantage of these courses by buying a Sunlight Dishwashing Liquid, sending their barcode to *120*3532# and follow the steps. Then by displaying Sunlight on their windows, they would stand a chance of being selected as the lucky consumers who will get to study towards a skill of their choice” says Ngubane.

 

The popular actress and business woman, Winnie Ntshaba, is spearheading the campaign, sharing her journey and motivating women throughout the campaign.

Look out for the Sunlight Go Further Team that will announce the arrival of the Hit Squad in your community. Together, Sunlight Dishwashing Liquid wants to show South Africa that women can excel at anything they put their minds to, no matter their circumstances.

 

Related posts

Chinese Billionaire to relieve undergraduates from tuition fees

Viwe Tyolwana

Philanthropists give over R1.7 billion to 11 local universities – but research reveals severely skewed distribution

Mpofu Sthandile

Pearson Giving Away Scholarships Worth R30 Million

Sourced Content

Leave a Comment

CORPORATE
BEYOND PROFITS
SOCIAL
UPLIFTING COMMUNITIES
INVESTMENT
SHARED VALUE
NEWS
TELL YOUR STORY
Do you want more traffic?
Dignissim enim porta aliquam nisi pellentesque. Pulvinar rhoncus magnis turpis sit odio pid pulvinar mattis integer aliquam!
  • Goblinus globalus fantumo tubus dia montes
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
  • Leftomato denitro oculus softam lorum quis
  • Spiratio dodenus christmas gulleria tix digit
  • Dualo fitemus lacus quis preambul pat turtulis
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
SUBSCRIBE TO OUR NEWSLETTER AND START INCREASING YOUR PROFITS NOW!
* we never share your e-mail with third parties.