Sunday, April 11, 2021
Media Room

Spotify launch Equal Campaign to honour female creators


To mark International Women’s Day, audio streaming and media services provider, Spotify has launched the Equal campaign aimed at highlighting female creators. The campaign will focus on female artists and podcast creators locally, regionally and internationally through global partnerships, activations, new content experiences and on and off-platform support.

The full Equal campaign will be:

Celebrating women creators around the world, with the launch of Equal Hub, takeovers of flagship Spotify playlists and partner playlists. The Hub will be a dedicated space that will be highlighting women creators and will allow fans to seamlessly stream their music and podcasts.

Over 200 of our top Spotify playlists like Today’s Top Hits, Viva Latino and Modus Mio will feature women on all of their playlist covers to celebrate and amplify awareness on the platform and ensure that even more fans have the opportunity to listen.

Some of the non-profit partners, including Girl Make Beats, She’s The Music, Sound Girls, Glaad, Color of Change, Women in Music and Women’s Audio Mission will create unique Spotify playlists highlighting artists who are leading and shaping the future of music.

Amplifying stories from women with Women, new music and talk show with episodes released throughout the day on 8 March. The show will bring together a diverse group of women creators, influencers and cultural figures who will discuss women-centred content and share their reflections on music that inspired them. Encouraging others to listen to more women too.

Made up of 15 organisations from around the world, Spotify’s Equal Board will provide each organisation with a one-time grant and work together on tangible ways to make the audio industry more equitable for women creators.

Next month, Spotify will be launching the Equal music programme, fostering equity for women in 50 countries from Japan to Argentina and from Malaysia to the UK. It also aims to continue to build on the success of programmes like Sound Up and EQL that provide new opportunities for women creators in audio.

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