Spar has pledged to take action against gender-based violence by offering tangible support to victims on a sustainable basis. The SPAR campaign is aimed at helping END gender-based violence by using the Group’s vast footprint and media reach to offer GBV victims’ access to life-changing help.
“I would like to offer my and my organization’s sincere support for the victims of gender-based violence … I commit myself and my organization to be part of working towards a practical solution … to free our society from all gender-based violence,” said Graham O’Connor, CEO, SPAR Group Ltd.
SPAR has partnered with LifeLine, a highly established and resourceful trauma counselling call-centre, to provide immediate and professional support. The retail group also supports numerous centres across South Africa.
Some of the centres supported by SPAR include the Saartjie Baartman Centre for Women and Children in the Western Cape, The Open-Door Crisis Centre in KZN, the Port Elizabeth Rape Crisis Centre in the Eastern Cape and the Greater Rape Intervention Project in the Lowveld.
The centres are supported by various SPAR initiatives like the Women’s Month ‘Make Change Happen’, where customers purchase a pair of bracelets for R5 and every cent goes to a regional charity that uplifts women in the area.
Spar is determined to make a difference by taking the fight against GBV in-store, on radio and across social media platforms with a bold and arresting ‘END GBV’ message.