Tuesday, October 27, 2020
Public Relations

Ride2Live launches #RideWithMe campaign, calls on public support

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In collaboration with the National Cycling Academy Forum (NCAF) and Coronation Fund Managers, Ride2Live has launched the #RideWithMe campaign, calling on the public to help support SA’s township-based cycling academies. All funds raised will go directly to the academies and will be used for nutrition, race entries, transport, cycling and training equipment, and specialized training.

The NCAF represents 34 township-based cycling academies, which have organized themselves to address common challenges faced by up-and-coming cyclists. The organization’s mandate includes driving transformation and development in the sport of cycling, identifying and developing future champions, and connecting riders to professional cycling industry opportunities and networks.

“We’ve launched the #RideWithMe campaign to inspire individuals and companies to make a lasting difference to the lives of South Africa’s top township-based cycling academies and their deserving teams of racing cyclists – some of whom have Olympic potential! Join our #RideWithMe campaign on Facebook and Instagram make a difference today,” said Buhle Madlala, NCAF General Secretary who is the key contact for the academies during the campaign.

The six academies featured in the campaign are:

1. The Songezo Jim Cycling Academy in Masiphumelele, Cape Town (supporting 35 riders)
2. Bonga Ngqobane’s Bonga Cycling Academy in Khayelitsha (supporting 21 cyclists)
3. Ekurhuleni Cycling Club (ECC) in Johannesburg (supporting 25 riders)
4. The Legadima Cycling Club in Cosmo City, Johannesburg (supporting 20 cyclists)
5. The Tshwane Urban Riders in Mamelodi, Pretoria East (supporting 28 senior and 17 junior cyclists)
6. The Shaka’skraal Cycling Academy in KwaZulu-Natal (supporting eight cyclists)

“Through the campaign, we encourage sustainable financial contributions to these academies via the dedicated donation platforms Givengain and Backabuddy,” added Madlala. Furthermore, NCAF collects gear, bicycles and equipment via prominent local cycle stores such as Cycle Lab SA, Chris Willemse Cycles, Olympic Cycles and Bruce’s Cycles.

“While once-off donations, especially racing bikes, wheels, cycling computers/GPS and trainers at the identified cycling stores are welcomed, we also encourage individuals and brands to support the NCAF and its member academies, which are registered non-profits, to form lasting and sustainable relationships, whether it be financial, mentorship, training or otherwise,” said Madlala.

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